From now on I will save the money and not always purchase the more expensive brands. That product is No Name chips. In a word, they are simply masterful. We love potato chips in my house,so when I tried out the No Name brand of chips I was happily surprised at the taste and the quality of the chip. They have more flavour, more crunch, and pretty much more everything than Lays, Humpty-Dumpty, Old Dutch, or anything else you can think of as far as leading brand potato chips. For some inexplicable reason, in this one case, No Name chips are absolutely delicious.