Business plan bonus: Tips to stand out. Here is a typical outline of the format for a business plan: Running a business is risky. At the end of the lecture, the students will be able to: 1. I contend that planning theory is essential to effective practice, but we need to learn how to use it. Without such a plan a business is likely to drift. There are physical, human, and financial aspects to consider. Plan-making activities involve similar theory multiplicity. Investors have little patience for badly written documents. There are a number of different views as to what motivates workers. However, there are ways to prepare for and manage business risks to lessen their impact. Planning theories provide insight into how cities and regions work, how planning should be conducted, and what is just. Unfortunately these theories do not all reach the same conclusions! You want your business plan to be as attractive and readable as possible; so … Keep it brief. The business plan sets out how the owners/managers of a business intend to realise its objectives. As long as you cover the essentials: less is more. In an effort to establish some ethical guidelines for business, three normative ethical theories have evolved in Western capitalist societies. Joan Magretta, too, cites Drucker when she defines what a business model is in “Why Business Models Matter,” partly as a corrective to Lewis. Basic format of a business plan The format may change depending on the audience. Careful academic research on the business start-up process reveals that many entrepreneurs never write a business plan. Theories of Planning b. Concepts of Strategic Planning c. Rationale of Strategic Planning 2. A typical business plan can range from 10 to 20 pages. Make it easy to read. They include the stockholder theory, the stakeholder theory and the social-contract theory. The most commonly held views or theories are discussed below and have been developed over the last 100 years or so. Consider theories as tools rather than expressions of truth. 1. 3.Theories, Concepts, & Rationale of Strategic Planning a. A business plan prepared for a bank (to support a loan application) may be different from a busines plan that board members will use to help define their priorities in recruiting new board members. These theories propose a set of … Describe the different theories of strategic planning and the crisis it had undergone; 2.