• Advertisements: The company releases Ads during the launch of New Models to create awareness among its target audience. The target audience were those who are looking for stylish, feature-led spacious vehicle available at good value. Hyundai Promotion & Advertising Strategy: • Press Releases: The customers know about the latest breaking Hyundai Motor local news. The marketing strategy of Hyundai i10 challenges the hegemony of Maruti’s Swift in the compact of high segment and targeted young adults or couples. Hyundai marketing strategy is differentiated marketing.The primary consumer target is middle to upper income professionals , who need value for their money and comfortable ride in city conditions .The secondary consumer target is college students who need style and speed .